by Ranjan Kashyap | Jul 18, 2021 | Uncategorized
Google analytics has it’s unique way to track traffic sources and attribute your user data to them. Here you can see what I am talking about: Mixpanel by default can only track utm parameters as they have mentioned in their documentation here –...
by Ranjan Kashyap | May 6, 2021 | Uncategorized
Mixpanel implementation includes 4 states: Metrics Discovery (1 to 2 weeks)Technical Tracking Plan (1 to 2 weeks)Implement and QA Data (2-3 weeks)Training or Education (1 to 2 weeks) What is Metric Discovery? Goal: What questions you want to answer from your data We...
by Ranjan Kashyap | Feb 27, 2021 | Uncategorized
Facebook, as we all know, is a global platform that can help businesses in brand building. The reach of Facebook is multi-continental and the audience varies in ages, interests, regions, customs, etc. What does this mean? This means that no matter what your business...
by Ranjan Kashyap | Jan 3, 2021 | Data Science
Forecasting and prediction, both are based on probabilities of an event occurring. Although the terms might seem similar, there are some differences between prediction and forecasting. Let’s first understand Prediction. What is a prediction? Prediction is an absolute...
by Ranjan Kashyap | Oct 21, 2020 | Data Science
In the real world, we face many problems where several factors affect a certain outcome. Something as simple as a school result depends upon different subjects (including physical activity) that serve as variables/ factors altogether in deciding the result. A change...
by Ranjan Kashyap | Aug 22, 2020 | Data Science
Data Science is an emerging field that does not belong to a particular subject or study. Instead, data science requires knowledge of different fields of science and research like mathematics, statistics, programming, etc. Statistics play an essential role in data...
by Ranjan Kashyap | May 11, 2020 | Data Science, Python Programming
Python is gaining huge success in the field of data science as a phenomenal tool that can write tough logics in simple codes and get us all the computations in fractions of seconds with its inbuilt features. It can be argued that it is making programmers lazy or...
by Ranjan Kashyap | Feb 11, 2020 | Google Tag Manager
Whenever tracking a form, a must noted thing is the way the form submission page behaves after you click on the “submit” button. Based on what happens next, the correct method of tracking is determined. This article will guide you through some smart...
by Ranjan Kashyap | Jan 30, 2020 | Machine Learning
Machine Learning and Artificial intelligence work together hand in hand. To implement, AI we need machine learning to develop knowledge and accuracy. Machine learning can be defined as a knowledge and skill development/enhancement by the machine through its experience...
by Ranjan Kashyap | Jan 4, 2020 | SQL
Data! This is all that our future is going to be about. Even our present is depending more and more on data. When this huge data comes up we ought to make sense out of it to know what it’s all about. Data from countries worldwide is coming up. We need to store...
