by Ranjan Kashyap | Dec 16, 2019 | Uncategorized
Usually, URLs are tough to understand as they have long links and random numbers in them. It becomes difficult for digital marketers to understand them and conclude the link/ campaign that brought traffic. UTM or Urchin Tracking Module parameters can easily sort...
by Ranjan Kashyap | Nov 22, 2019 | Uncategorized
Tableau is one of the best Data Visualization tools which is mostly used for Business Intelligence. It helps to gain business insights by using visual elements like charts, graphs, and maps to see and understand trends, outliers, and patterns in data. In this article,...
by Ranjan Kashyap | Oct 18, 2019 | Google Analytics
There is no doubt that Google Analytics is one of the best tools to implement digital analytics tracking on a website and it’s being most widely used. But most of its important components are often misunderstood by people or simply they are not aware of them. Scopes...
by Ranjan Kashyap | Sep 25, 2019 | Google Sheets
Google sheets are an awesome online platform for data entries. This smart tool is getting famous with each day passing by. Google has always been innovative with its product ideas and the Google sheets are a perfect example of that. You can even share these sheets...
by Ranjan Kashyap | Sep 5, 2019 | Google Analytics
Google Analytics attribution models play an important role in conversion tracking of a customer’s journey but sometimes they are not properly understood by many people. Today I am going to briefly describe what they are and how you can apply them in your account...
by Ranjan Kashyap | Aug 23, 2019 | Google Analytics
Google analytics has proved itself as the number one tool in the game of digital analytics. But, if you are a big company then a significant amount of your traffic is from your company’s employees only. Those visits should not be counted because, simply, they...
by Ranjan Kashyap | Aug 16, 2019 | Google Analytics, Google Tag Manager
Enhanced Ecommerce tracking feature in Google Analytics lets you measure user interactions with products on your webstore across all the user’s shopping experience. This is one of the best functionality that Google Analytics has to offer as it can track...
by Ranjan Kashyap | Aug 8, 2019 | Google Data Studio
Google data studio is a reporting and dashboard creation tool which integrates with many platforms and is easy to customize. It makes data visualization easier and helps in taking key business decisions using reports. Right now it’s being offered for free for Google...
by Ranjan Kashyap | Jul 28, 2019 | Google Tag Manager
Google tag manager is a free tool which helps marketers to add tags to their website. A tag is basically just a snippet of code that sends data back to the main server (whose tag you are using) with the information about user activity and other measurement...
by Ranjan Kashyap | Jul 20, 2019 | Facebook Ads
In this blog post, I am going to show you how you can set up facebook pixel tracking on your website using Google Tag Manager. By the end of this post, you’ll be able to set up Facebook base pixel and event tracking on your website. You’ll know how this tracking...
