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What are scopes in Google Analytics

What are scopes in Google Analytics

There is no doubt that Google Analytics is one of the best tools to implement digital analytics tracking on a website and it’s being most widely used. But most of its important components are often misunderstood by people or simply they are not aware of them. Scopes...

How Google Tag Manager Works

Google tag manager is a free tool which helps marketers to add tags to their website. A tag is basically just a snippet of code that sends data back to the main server (whose tag you are using) with the information about user activity and other measurement...

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